Zack Hirsch - Creative Director
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Bayer Canesten

THE CHALLENGE​

While many brands and companies are struggling to adapt and thrive in a post-Gig Economy world, Unilever is taking on this challenge by building a new brand that has modernity hard-coded into its DNA. The Ice Cream Shop is not only a new ice cream brand – it is the connective tissue that makes the most exciting Unilever Ice Cream brands accessible to a new generation of ice cream lovers. ​

THE IDEA​

By focusing on delivery, we developed creative that unmistakably celebrates the thrill of receiving ice cream from the tap of an app. And when it comes to delivery, we’ve reimagined everything, starting with the ice cream truck. We transformed it into a fast and fantastic fleet that evokes the creative and imaginative world of the Ice ​Cream Shop.​

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brand launch   |   stadium signage   |   wild postings   |   full social media presence   |   product photography   |   snapchat lens | Twitch partnership | custom delivery-enabled gaming controller | delivery app partnerships

THE CHALLENGE​

The common social discourse around
healthy vaginas…

Isn’t always all that… “healthy”.

Women need a progressive community that supports empowerment through education, and a positive voice.

THE IDEA​

Remove the stigma,
Normalize truthful conversations
 and celebrate healthy vaginas everywhere.

We’re celebrating International Women’s Day with a series of activations around promoting healthy Vaginas


As a society, we’ve become amazing at propping up women and creating a safe space to celebrate women everywhere. But we’re still not so great talking about vaginal health.


We’re going to use Women’s Day to open the conversation to healthy conversations about healthy vaginas.

For maximum exposure, we'll launch this initiative on International Women's Day 2023 (March 8).

This year we'll pay specific attention to intimate health and how the stigma associated with talking about vaginal health remains a key obstacle in the lives and well-being of millions of women around the world.

Our goal will be to spark a worldwide conversation around de-stigmatizing women's bodies and shedding light on the subject.

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View other projects below