sweepstakes | CGI video assets | teaser video assets | social media content | 3D printed gaming console | giphy-powered arcade games | twitch partnership
THE CHALLENGE
During social distancing, many people found themselves going stir-crazy at home, turning to social media to pass the time. The Klondike brand challenged us to tap into the nostalgia of its classic 80s What Would You Do? Campaign while providing levity for its Gen X audience with a unique content game series of its own as a welcomed distraction.
THE IDEA
The Klondike brand worked with GIPHY to launch the Klondike Bar-cade — an interactive content series that brought the What Would You Do? campaign to life by challenging consumers to play deliciously remixed classic 80s arcade games for Klondike Bars. Each game hero’ed a different Klondike product front-and-center and allowed Gen X’ers to play nostalgic spoofs of their favorite childhood games, such as Space Invaders and Frogger.
And just when gaming conversations were heating up during the infamous XBox vs Playstation console wars, Klondike decided to throw a little shade on National Video Games Day by launching their very own tasty console, the B.A.R. (Barcade Activity Receiver). This limited edition console allowed fans to play their favorite Klondike games without getting chocolaty smudges on their screen, all promoted on social media!
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